BMT Media

We run Google Ads that generate new customers, not just clicks.

Cost per lead and ROAS stop at the platform. Your accountant does not.

The enquiries that go nowhere and the orders that come back still cost you. We find what a new customer actually costs to win, then bring that number down.

Book a 30 minute call
Rated 4.9 out of 5. Read what they said.
Where the money actually goes
Clicks paid for
Conversions counted
The ones that were real
The ones that qualified
The ones that paid

Your ads account reports the first two rows. You pay for all five.

$5M+Ad spend managed
60+Businesses worked with
2 yrs+Average client relationship

Services

What we do.

  • Google Ads

    Search, Shopping and Performance Max. Built properly, then cut back every fortnight until what is left is the queries that actually convert.

  • Microsoft Ads

    The platform most agencies skip. Cheaper clicks, an older and wealthier audience, and on one account it is where a Fortune 500 buyer came from.

  • Conversion tracking

    Most accounts optimise to the wrong thing. We make the platform count what you actually sell, not every form fill that lands.

  • Landing pages

    The half of the funnel your ad cannot fix. We build and test the page the click lands on, because the best campaign in the world dies on a bad one.

  • Lead management

    A lead goes cold in minutes. We set up the tracking and the follow-up so the leads you paid for actually get worked, and you can see which ones closed.

Results

Accounts we've run.

  • Econo-Pak

    Dry-food contract packing · US · B2B

    1 to 16 qualified quotes a month, on deals worth $1m and up

    “I've never seen any other PPC company do this before. You built a completely custom spreadsheet and walked me through it every call. Our leads are definitely way better quality.”

    Sarah RichterSales & Marketing Manager

    Read the full case study

  • Warm Homes

    Home energy upgrades · UK · B2C

    Cost per lead down from £38 to £17

    “Our cost per lead was £38 and Matt brought it down to £17. We're booking more homeowners than ever.”

    Sean DalyChief Executive

  • SolarHero

    Residential solar · UK · B2C

    £34 cost per lead, recovered after a Google change

    “After Google changed things our leads dropped right off and I couldn't work out why. Matt turned it around fast, and we're in a better spot than we were before. We're getting quality solar leads every day now. I couldn't recommend him more.”

    Yousaf BilalMarketing Director

  • NOVA

    Solar lead generation marketplace · UK · B2B and B2C

    Irrelevant search queries cut by 94%

    “Matt showed us that a lot of our spend was going to searches that would never convert. He then cut our irrelevant queries by 94%. We're now spending money on only people who actually want what we do and our lead quality is much better.”

    Chris OrrChief Executive

  • Merchant Automotive

    Vehicle transmission parts · US · eCommerce

    19.5x return on $1.15M in conversion value

    We rebuilt the Shopping feed and the conversion tracking first, then scaled against the better data. $20k a month for eighteen months.

  • Ace Canine

    Canine health supplements · UK · eCommerce

    11:1 return, held for two years

    A crowded market against much bigger budgets, and a regulated one. Won on ad copy sharpened around product quality, inside what the health space lets you say.

  • Elec Direct

    B2B electronics supply · US and Canada · B2B

    $230k in extra revenue from a $20k budget increase

    We made the commercial case for spending more on one product line, then proved it out across two country markets on the largest budget we have run.

Process

How we work.

  1. Audit before anything changes

    We read the account first. Where the money goes, what converts, and what has been quietly wasting budget. You get that in plain language whether or not you carry on with us.

  2. Fix the tracking

    Nothing else is worth doing until the account counts the right thing. This is first because every decision after it depends on it being right.

  3. Rebuild the structure

    Campaigns and budgets arranged so spend follows what sells, rather than whatever the account drifted into over the last two years.

  4. Cut the search terms, every fortnight

    Most wasted spend hides in the queries you are matched to, not the keywords you chose. On one account this cut irrelevant queries by 94%.

  5. Report against the number

    A short report against the target we agreed, and a call to go through it. Nothing to log into and no metrics picked to flatter the work.

Fit

Who this works for.

A good fit

  • Already trading, with sales coming in
  • Spending enough that a percentage point matters
  • Willing to fix tracking before scaling spend
  • Can tell us what a customer is actually worth

Not a good fit

  • Launching a business from nothing
  • Looking for a cheap pair of hands to press buttons
  • Wanting more leads regardless of whether they close
  • Not able to say what happened to last month's leads

Contact

Get in touch.

Thirty minutes, no charge. We will look at it with you and tell you what we would change, whether or not you hire us.

Book a call
Google Ads discovery call, 30 minutes